Personal funnels & patterns lab

We don’t just track funnels. We design the next ones based on what’s emerging.

Personal lab for ideas, patterns and projects.

What lives inside TOBE

TOBEORNOTTOBE.EU is the private workshop where new funnels, admin tools and content patterns are tested first. It is not a classic agency site – it is a living notebook for experiments that later become real products and city projects.

Some ideas stay sketches, others grow into full experiences. Below are a few of the projects currently connected to this lab.

No mailing list. No tracking pixels. Just prototypes, drafts and experiments that might turn into something useful.

LBPF

LisboaPorFavor.com

Tourism & data lab in Lisbon

Guides, tours, agents and training – built on top of the same funnels and admin patterns tested here first.

Visit

TREE

ChristmasTree2025.whassup.world

A shared tree for wishes & small rituals

A seasonal experiment in collective greetings – simple, phone-first and focused on hope instead of data capture.

Open tree

STORE

whassup.store

Future ecom for meaningful small things

Early sketches for a shop that mixes everyday products with side-projects like the tree and future city labs.

Peek